MICHI is an edgy, fashion-forward, utilitarian active lifestyle brand. MICHI represents enduring sophistication, alluring femininity, exceptional quality and impeccable fit. MICHI originated from the desire to fill the gap between provocative, glamorous lingerie and comfortable, utilitarian athletic wear.
MICHI is inspired by the seductive, sleek and fantastical super heroine costume mixed with sensual boudoir chic overtones, but is transformed to cater to a modern active lifestyle. Luxurious and cutting edge fabrics with innovative high performance finishes, such as super-soft Italian cotton jersey, four-way stretch Swiss nylon lycra and sumptuous mesh, are used for comfort, breathability, durability – and of course style.
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